uniquePolygons Allow Mobile Advertisers To Be Location Exact.
Mobile advertising provides the unique opportunity for advertisers to reach their audience while they are on the move, whether they want to target busy moms, commuters making their daily treks to and from work, or business people traveling between cities or states.
Leverages different data points to develop the audience you need…
The location allows us to build audiences with integrity. Audience targeting is a building block process and location & data provide 5 key targeting options:
- Location History – Target devices that have appeared in the polygon area within the past two years.
- Loyalty Retargeting – Ads delivered to people who have been to your store previously.
- Conquest Retargeting – Serve ads to people who been to your competitor’s store previously.
- Site Retargeting – Direct ads to people/devices that have previously visited the advertiser’s mobile site.
- Device Matching – Use identified phones as a seed list to expand reach to similar audiences.
- Precise Targeting – Serve ads to visitors when they enter polygons
Geo-Fencing:
Geofencing can deliver ads to those who are interested, not just users nearby. Mobile geo-fences will optimize in real time and deliver only to the highest performing subsections of the original mobile geo-fence. Overall this dramatically cuts down on wasted ads and increases campaign performance. Find consumers who are actually inside physical retail locations and/or their accompanying parking lot. Geofences are drawn uniquely for each location, they are a perfect outline the shape of the store, not a simple circle that encompasses areas outside of the store location.
Build loyalty or frequency by reaching those who have visited locations. Therefore, you have the ability to target consumers while they’re visiting a store. in fact, even a physical location from past campaigns. All in all, speak to your most loyal customers, offer them meaningful messages wherever they are at.
Campus Geo Targeting:
Nittany Digital delivers your ads directly to students on campus and mobile websites they visit.
Mobile App Networks:
We offer many mobile App network solutions across various demographic audiences in order to target your customers. Targeting these particular audience groups and the sites that have performed well in delivering an audience.
Behavioral targeting:
Behavioral targeting is a unique method used by online publishers and advertisers to increase the effectiveness of advertising campaigns. Trough information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made.
Contextual Targeting:
Did you know search engines indexed and catalog every word on every website page? As a result of this function, contextual targeting enables advertisers to choose the keywords that best match their product or service. This gives the ability to deliver ads onto the site editorial pages that contain them.
We are as excited about growing your business as you are!
Call us today at 814-771-5537 or email info@nittanydigital.com